Effective Date: October 4, 2102
The Information that SJMA Collects
User Provided Personally Identifiable Information (PII)
You may provide to SJMA what is generally called “personally identifiable information” (PII). Categories of PII that you provide include: your first and last name, email address, home address, postal address, billing address, phone numbers, and credit card information.
For example, when you make a purchase a Museum membership through our third-party service provider, Network for Good, you provide PII to enable the third party provider to complete the membership process. Information that SJMA gains via Network for Good for an on-line Museum membership, or via any other third-party provider for ticket purchases or tours, is treated the same as information gained via memberships applications, tour bookings, or purchases made at the Museum or via the mail. There are areas within the SJMA websites where you may voluntarily provide your name and e-mail address for various purposes. For example, you may provide such information: to indicate that you would like to receive direct e-mail and/or regular mail about the Museum; to indicate that you would like to receive information about SJMA's education or volunteer programs; and/or as part of posting comments regarding images of permanent collection works. Please see those areas of the websites for more information.
Automatically Collected Non-Personally Identifiable Information
SJMA may collect information from visitors to the SJMA website that is not personally identifiable, including the visitor's operating system, browser, domain name, IP address, and the specific web pages on SJMA's website that are accessed or visited, the web pages or sites that you visit just before or just after the SJMA website, and the dates and times that you visit.
The Way SJMA Uses Information
SJMA uses the information that we collect to provide various features and services. SJMA may use the information that we collect to understand trends and preferences; to improve the SJMA website; to improve our promotional efforts, membership drives, and fundraising efforts; and to create new features and functionality.
SJMA may use automatically collected information and cookies information to provide custom, personalized content and information; to monitor the effectiveness of promotional efforts, membership drives, or fundraising efforts; to monitor aggregate usage metrics such as total number of visitors and pages viewed; and to provide customized advertising that may be of interest to you.
SJMA will use the information that you provide to SJMA or to any third party vendor, such as but not limited to Network for Good, without further consent for administrative purposes and to send promotional, fundraising, and membership-related communication to you unless you opt-out of receiving such information.
The Way SJMA Discloses Information
SJMA may disclose both personal identifiable and automatically collected information to the following categories of third parties: providers of ticketing or membership processing, web maintenance service providers, email distribution services, giving platforms, appointment scheduling services, non-profit organizations, community groups, and cultural institutions, and select organizations. For example, SJMA may disclose both personal identifiable and automatically collected information to businesses, organizations, or persons that process such information on our behalf to provide website maintenance, to provide various features and services such as processing Museum memberships (including without limitation to enable sending of promotional, fundraising, and membership-related communications), scheduling services to assist us in improving the SJMA website, and to create new features. You should be aware that your name and other contact information may be exchanged with other non-profit organizations, community groups, or cultural institutions as well as other select organizations. These organizations may contact you to promote products or services that they offer. Such contacts will only be made with our consent and we will only grant consent when we consider the offer to be of personal interest and benefit to you. Individuals are given the option of not having their information shared in this manner.
SJMA may share automatically collected and other aggregate non personally-identifiable information with third parties to assist them in understanding the usage patterns for content, services, promotions, and/or functionality on the SJMA website and to enable them to provide customized advertising, marketing, and/or promotional materials that may be of interest to you.
Please see the section entitled “Third Party Service Providers” below, which addresses collection and use of your information by third parties to whom you may be redirected from the SJMA website.
SJMA will disclose personal information when required to do so in accordance with a court order, subpoena, or similar legal order, or state or local law.
Third-Party Service Providers
SJMA reserves the right to contract with secure third-party vendors to conduct specific e-commerce transactions such as membership sales. For e-commerce transactions, the collection of personally identifiable information will be required. This information will be processed through and stored on secure servers.
SJMA’s website may contain links to other websites, products, or services that SJMA does not own or operate. For example, we partner with Network for Good to process online membership purchases and LiveSV for ticketing.
Unaffiliated Third-Party Links
SJMA’s website may contain links to other websites. We encourage all of our partners, contributors, and third parties to implement practices and policies that respect the privacy of our users. However, SJMA is not responsible for the privacy practices or content of such websites.
SJMA does not solicit personal information from minors. Consistent with the Children’s Online Privacy Protection Act of 1998, SJMA does not knowingly request personally identifiable information from anyone under the age of thirteen (13) without prior verifiable parental consent. If SJMA becomes aware that we have such information without prior verifiable parental consent, we will remove the information from our files.
SJMA regularly send emails to provide highlights of upcoming exhibitions and programs. You may unsubscribe to the email list at any time by clicking on the unsubscribe link in the email that you receive.
Upon request, SJMA will (1) remove your personal information from our database; (2) correct personal information that is erroneous; (3) permit you to "opt out" of further e-mail or regular mail contact (except if SJMA needs to communicate with you regarding a membership or to notify you regarding major changes to services). To request a correction or cancellation, see the contact information below.
How to Contact Us
If you wish to review any “personally identifiable information” (PII) provided to SJMA or modify it – or opt out -- please contact us:
Attention: Marketing and Communications Department
110 South Market Street
San Jose, CA 95113-2383